Muddy Messaging Is A Midlife Symptom- Here's How To Clear It Up
- Rachael Lawrence
- Jun 13
- 4 min read
What I learned during my January pivot—and how Reset & Rise was born from the mess.
In January of this year, I sat at my desk, in my new home in Scotland. Staring at my computer screen. Thinking to myself, "Great! What the f&*k am I meant to do now?" I'd lost my way in my career and it felt like I had no clear way to explain what I actually did anymore.
I guess you could say I was mid-pivot. Accomplished, yes. Experienced, absolutely. But honestly? the confusion I felt made paralysed me into procrastination.
I’d just closed a chapter that no longer fit, packed all my belongings and my 2 cats and pointed my car towards Edinburgh - 400 miles away! I left my 18 year old daughter behind and I left home :) Excited, nervous, overwhelmed but I knew in my bones I'd figure everything out, just like I always have done.
You see, the version of me that had created success before, she had evolved. And I was no longer willing to shrink myself into a business, message, or identity that felt safe but small and in order for me to get my head round all of it, I needed to be with my partner (now my husband) not! doing a long-distance relationship every 2 weeks.
Now, as empowering as reinvention sounds on paper… the in-between can be brutal.
I kept asking myself: “What do I actually do now?” “How do I explain who I’ve become?” “What if no one gets it—or me?”
Why Messaging Gets Messy During Midlife Reinvention
Here’s what I know , 6 months later! (and what I teach inside my coaching programmes):
When you’re evolving, there’s a gap between who you were and who you’re becoming. You’re not who you were, but you haven’t fully stepped into the clarity or confidence of your new identity yet. That limbo? That’s where messaging gets muddy.
You’re not confused. You’re becoming. But becoming anything new, especially in midlife—can feel vulnerable as hell and that feeling is very UNCOMFORTABLE.
The 3 Biggest Messaging Mistakes I See Women Make
As a mid-life woman myself I truly get these feelings and in my 25 years as a coach and mentor I’ve worked with so many incredible women who are brilliant at what they do, but blocked when it comes to articulating their value. (ps, it isn't just a mid-life struggle!)
Here’s the common themes!
❌ Trying to sound like who you used to be. You’re evolving, but your message hasn’t caught up. You’re still marketing to the audience you’ve outgrown.
❌ Using vague language. You say “I help people find balance” instead of “I help high-achieving women reduce anxiety and sleep better within 30 days.”
❌ Waiting for perfect clarity before speaking at all. Clarity comes from action, not overthinking. Confidence is built when you begin to speak and refine as you go. This can feel like it's too big a step initially, but trust me, you have to bet on yourself sometimes, and this is one of those times!
I made all of these mistakes. And I see them in almost every woman I coach. That’s why I created Reset and Rise.
How I Reset My Mindset—and My Message
That January pivot? It forced me to stop waiting to be 100% clear before moving forward. I had to lead myself. I had to get honest. I had to look at the beliefs I was still carrying about “starting again” at this age.
And it always, always came back to mindset.
Because the truth is: You can’t create a powerful message from a shaky mindset. You can’t confidently reintroduce yourself when you’re still doubting your worth. You can’t rise publicly if you’re still shrinking privately.
So I pressed reset.
And that reset gave me the clarity, confidence, and courage to build again. Not from scratch—but from wisdom and an inner knowing, I'd reset before, I could do it again.
My Go-To Framework for Clarifying Your Message
I now teach a simple framework inside my Reset and Rise programme to help women get clear—fast.
1. WHO are you here to help now? Not who you used to help. Who now? (yes, this still works if you are employed)
2. WHAT problem are they facing that you solve with ease? Be specific. Use their language.
3. HOW do you help them? This is where you define your approach—your unique way of solving the problem.
4. WHY does it matter? What’s the bigger impact of your work? What ripple does it create?
When you get clear on these 4 things—your bio, your elevator pitch, your LinkedIn header, they stop sounding like noise. They start sounding like truth.
From Confusion to Confidence
Women come into Reset and Rise overwhelmed, unsure, second-guessing everything—from their pricing to their positioning. They leave with a mindset and personal brand story that feels powerful, a clear voice they finally recognise, and a next step they’re actually excited to take.
But most importantly?
They reset how they see themselves. And that clarity? It changes everything.
Ready to Reset Your Message (and Your Mindset)?
If you’re standing in the messy middle, pivoting, evolving, redefining who you are in this season—Reset and Rise is for you.
This is my signature 2-week online coaching experience for women ready to:
✨ Drop the self-doubt and reconnect with their purpose ✨ Clarify their message and professional identity ✨ Reintroduce themselves with confidence and conviction
You’re not lost. You’re being called to rise and I'm here to help you through the muddy mess together!
The details of my Signature programme are HERE. I've got 2 spots left for June—and it's super easy for you to snap them up! Head over there and let's have a chat! I’d love to help you reset your mindset and be ready to step onto your clarity in JULY.
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